Cannabis Campaign Reporting

What reporting is available for cannabis campaigns?

Standard display and performance metrics are available for branding campaigns such as

• Impressions served
• Clicks registered
• Click Through Rate (CTR)
• Video plays
• Video completes
• Total number of conversions
• View-through conversions
• Click-through conversions

Is Foot Traffic Attribution available for cannabis campaigns?

Yes! Foot Traffic Attribution is available for branding/awareness-based cannabis and CBD campaigns. Please work with your account team to include Foot Traffic Attribution in your campaign.