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BRIDGE POS Matchback Overview

Utilize POS Matchback to maximize your marketing spend and gain powerful insights to fuel your next campaign.

Point-of-Sale, or POS, Matchback lets you compare your sales files with our original audience to see who became a customer. This way, we know who we spoke to before they engaged with your brand. 

Why it's important: 

POS Matchback is one of Bridge’s attribution tools designed to increase transparency, drive ROI and accurately measure campaign success.