The California Consumer Privacy Act (“CCPA”) is a bill that is meant to protect the Residents of the State of California. Consumers who are legal residents of California who have opted in for their data to be collected, at any time can request for their Personal Identifiable Information to be deleted. Data that is readily available to the public is not included in the California Consumer Protection Act. Data that is deemed Non-Personal Identifiable Information is not included in the California Consumer Privacy Act, which allows third parties for business-related solutions.
In order for the data collection to occur, you as the consumer, are of 16 years of age and older and subsequently decided to opt-in to the collection and sale of personal data. The purpose of collecting the data allows Bridge, and our trusted third parties (Data Management platforms, agencies, and advertisers), to use and transfer the data for the following: aggregate the data to create customization and targeting for targeted advertising, modeling, measurement, analytics, research, and development. The custom profiles created from the data may include the following: First and Last name, Email address, Advertising ID, Pixel or cookie IDs, Internet Protocol Address (“IP Address”), commercial information, mobile activity, and application installs.
Notwithstanding any other provision, we partner with third parties that collect information across various channels, including offline and online, for the purposes of delivering more relevant advertising to you or your business. Our partners use this information to recognize you across different channels and platforms, including but not limited to, computers, mobile devices, and Smart TVs, over time for advertising, analytics, attribution, and reporting purposes. For example, our partners may send a personalized marketing email to you based on the fact that you visited a particular website. Your data may be transferred outside of the country from which it was originally collected. California residents who do not wish to have their data used for Bridge-related business purposes; can visit our Opt-out page at https://www.thebridgecorp.com/opt-out/ Please note that this only opts you out of Bridge’s platform and you will still continue to receive internet-based advertisements. You may also view our full privacy policy at https://www.thebridgecorp.com/privacy-policy/.