Learn how to optimize your creatives for TikTok Ad Campaigns
A strong campaign creative is essential for capturing users' attention, converting leads, and optimizing your ads. Please read our best practices for creating media and copy for TikTok Ads below.
MEDIA
When creating media for your TikTok ad, it should be mobile-based and not overly produced. Listed below are the best practices for creating media for your ad.
- Resolution: High-resolution videos/images are recommended (or more like a must nowadays).
- Color: Use color contrast. Plain is lame. Spruce up your ads by adding different colors - think of it like a painting.
- Consistency: Creative should be consistent with your brand image and resonate with your target audience. Serious brands should have serious ads, trendy brands should have trendy ads, you get the picture.
- People: Showcase your product with a video of people using your product. Since the people viewing your ads as well... People, it makes sense to include them in your media. It makes us humans feel like you're human (we hope you are).
- Testing: Test a variety of images and videos. They say Edison took 1000 attempts before creating the light bulb. There's a lesson to be learned here - every attempt is a lesson learned to better make killer ads.
COPY
- Less is More: Make sure your message is clearly stated. While some people are masters of the long copy sales letter, most of us mortals are best off writing messages that are brief (don't they say goldfish have longer attention spans than us?).
- Consistency: Make sure your ad copy is consistent with your brand message. We're not gonna repeat ourselves too much, but keep your copy consistent with both your brand and your media.
- IMPORTANT: Hashtags and URLs are not permitted in standard TikTok ad copy. Hashtags are only permitted in premium branded content campaigns run directly through Tik Tok and with TikTok's approval to use the hashtag. Instead, we recommend utilizing relevant hashtags in organic posts.
For More Information Download Our TikTok Best Practices Guide