Answers to All Your Snapchat Questions
What is Snapchat?
Snapchat is one of today’s hottest social media channels with over 106.2M active US users. This social image and video app allows users to create organic vertical, short-form (up to 60 sec) videos and image stories. In-app advertisements can be 3-180 seconds long and a mix of static images and videos.
Why should I run Snapchat ads with BRIDGE?
Bridge campaigns see better results. We leverage insights from REAL people to quickly convert leads into customers.
What are the benefits of Snapchat advertising?
The benefits of Snapchat advertising are high brand awareness and user engagement. Due to Snapchat’s unique delivery algorithms, it’s easy to get higher user engagement on your ads with much less effort. Snapchat ads are relatively new, therefore a smaller number of brands are using the platform providing you with a greater opportunity to get more reach and engagement for your ads.
Isn’t Snapchat just for kids?
No! Of Snapchat’s 106.2M active US users, 13-17 year-olds only make up 12% of Snapchat’s demographic. The majority of Snapchat users are 18-29 year-olds (65%), making them the largest key demographic on the app.
What type of advertisers are best for running Snapchat campaigns with BRIDGE?
- Have awareness objectives and are looking for creative ways to tell brand stories
- Use video or social as part of their digital strategies, particularly on mobile
- See the value in reaching consumers on emerging media platforms
- Lean toward mobile advertising. Snapchat is a largely mobile platform
- Have the ability to create videos on their phones or are willing to learn
What stringent data privacy policies do you have in place for advertising on Snapchat to ensure that we are not targeting young children?
Our data is backed by the highest industry standards. All of the data we collect is permission-based, ethically sourced, and GDPR and CCPA compliant. We are also members of the Digital Advertising Alliance (DAA), a leading industry organization dedicated to enforcing responsible privacy practices, providing consumers with enhanced transparency over how their data is collected online, and enabling them to opt out of targeted advertising.
Do Snapchat ads target BRIDGE's first-party audience?
Yes, Snapchat ads target real people in the same way as our other channels.
Can you run Snapchat ads against my audience (ie match & export)?
Yes, we can layer your audience with our audience segments to get a better understanding of whom you are targeting.
How does Snapchat's algorithm ensure that my advertiser's ad is shown to the right people?
The algorithm applies to organic content only and is NOT used for paid advertising. Ads are shown on Snapchat based on the specific targeting criteria chosen by the advertiser and are delivered to BRIDGE's audience of real people on Snapchat.
Where do Snapchat ads appear, and what do they look like?
They appear on the Stories and Spotlight Pages. Please reach out to your BRIDGE account team for a creative example.
How much does running Snapchat ads cost?
Work with your account manager to build a budget base campaign big enough to serve a steady stream of impressions daily to achieve the best results.
When will I be charged for the Snapchat ad?
Snapchat charges per 1,000 impressions (CPM), but offers goal-based bidding. Goal-based bidding allows the advertiser to set up a maximum price for each time a viewer performs the action the ad is optimized for.
What Snapchat reporting is available?
Impressions, paid reach, clicks, CTR, swipes, quartile video views: 25%, 50%, 75%, and 97%, 2-second views, 15-second views, average watch time. Please see a sample report here.
Is reporting for engagements (likes and shares) available?
Not at this time.
How long should Snapchat video ads be?
Snapchat ads can be between 3 - 180 seconds long. Though they can be up to 3 minutes long, they are most effective when they are 3 - 5 seconds long.
How do I optimize my current Snapchat campaigns?
Reach out to BRIDGE and grant our experts read-only access to your current account. We will provide a free audit and outline opportunities to improve performance.
What are the best practices for creating Snapchat ads?
Please find creative best practices here.
What is not allowed to be advertised on Snapchat?
In accordance with Snapchat’s advertising policies, ads that have tobacco/smoking, drug-related products/services, alcohol, political ads, police and military equipment, weapons, gambling, counterfeit goods, sexual products/services, hate speech, products or services that enable dishonest behavior will not be accepted.
How long does it take for a Snapchat campaign to go live?
The turnaround time for a campaign to go live once we’ve received all assets is approximately 5-7 business days. Creative approval from Snapchat takes at least 24 hrs.
Can you A/B test ads with BRIDGE Snapchat campaigns?
Yes, we can! BRIDGE can use split testing to see what is working with your ads and what is not.
How should I submit a creative?
For us to begin processing your request to start a Snapchat campaign, first send your completed video and/or images to your BRIDGE account manager along with your Snapchat account name. Please also include any specifics on how your brand should appear.
How to know if a Snapchat Ad campaign is working?
We provide granular, real-time insights about the audiences your Snapchat ads have reached, such as:
- Brand lift
- Customer engagement
- Conversion tracking
All of our insights come from under one roof, meaning you’ll seamlessly identify NEW REAL people, and your campaigns will OPTIMIZE and continue to improve.
I don’t have a video built out. How can I run an ad on Snapchat?
Snapchat ads don’t have to be a huge production. They look best when filmed on a mobile device. It appears more natural!
What if I don’t know what to include in my Snapchat videos or have never made one before?
Snapchat ads work best when people are included. We recommend showcasing people using your product or service. Additionally, please see the creative best practices at the end of this document.
Are you able to apply pixel tracking to a Snapchat campaign?
Yes, we are able to apply pixel tracking to Snapchat campaigns as attribution is supported on the platform.
What are the different ad formats you can run on Snapchat?
- Single Image or Video Ads: Full-screen ads that are easy to create, and offer the creative freedom to communicate your message. To learn more click here.
- Collections Ads: Features four tappable tiles to showcase multiple products, giving Snapchatters a frictionless way to browse and buy. To learn more click here.
How do I create a Snapchat business profile?
For steps on how to create a Snapchat business profile, please refer to this guide.
How do I share my business profile with BRIDGE?
For information on how to share your business profile with BRIDGE, please refer to this guide.