Learn the Keys to Running a Successful Snapchat Ad Campaign With BRIDGE
A strong campaign creative is essential for capturing user attention, converting leads, and optimizing your ads. Please read our best practices for creating media and copy for Snapchat Ads below.
Media
When creating media for your Snapchat ad, it should be mobile-based and not overly produced. Listed below are the best practices for creating media for your ad.
- Resolution: High-resolution videos/images are recommended (or more like a must nowadays).
- Color: Use color contrast. Plain is lame. Spruce up your ads by adding different colors - think of it like a painting.
- Consistency: Creative should be consistent with your brand image and resonate with your target audience. Serious brands should have serious ads, trendy brands should have trendy ads, you get the picture.
- People: Showcase your product with an image or video of people using your product. Since the people viewing your ads are well... People, it makes sense to include them in your media. It makes us humans feel like you're human (we hope you are).
- Testing: Test a variety of images and videos. They say Edison took 1000 attempts before creating the light bulb. There's a lesson to be learned here - every attempt is a lesson learned to better make killer ads.
Copy
- Less is More: Make sure your headline, brand, and call to action are clearly stated. While some people are masters of the long copy sales letter, most of us mortals are best off writing messages that are brief (don't they say goldfish have longer attention spans than us?).
- Consistency: Make sure your ad copy is consistent with your brand message. We're not gonna repeat ourselves too much, but keep your copy consistent with both your brand and your media.
Snapchat Ad Specifications
SINGLE IMAGE AND VIDEO AD SPECS
Single Image and Video Ads are full-screen ads that are easy to create and offer the creative freedom to communicate your message.
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Single Image or Video Ad Requirements |
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File Types |
For Video: .mp4 or .mov For Images: .jpg or .png |
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Aspect Ratios |
9:16 |
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Resolution |
1080px x 1920px |
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Video Length |
3 - 180 seconds (30 seconds when using Snapchat Publisher). -For videos over 30 seconds you will need to use an external editing software |
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Audio |
192kbps ≥, Must utilize 2 channels (left and right), Audio target level: -16 LUFS |
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Attachments |
Website, link to the app download, long-form video or AR Lens |
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Brand |
Up to 25 characters including spaces |
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Headline |
Up to 34 characters including spaces |
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Calls-to-Action |
Select the CTA text. Snapchat applies the visual and places the CTA on the ad. |
COLLECTION AD SPECS
A Collection Ad features four tappable tiles to showcase multiple products, giving Snapchatters a frictionless way to browse and buy.
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Collection Ad Requirements |
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File Types |
For Video: .mp4 or .mov For Images: .jpg or .png |
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Aspect Ratios |
9:16 |
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Resolution |
1080px x 1920px |
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Video Length |
3 - 180 seconds (30 seconds when using Snapchat Publisher). -For videos over 30 seconds you will need to use an external editing software |
|
Audio |
192kbps ≥, Must utilize 2 channels (left and right), Audio target level: -16 LUFS |
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Attachments |
Website, link to the app download, long-form video or AR Lens |
|
Brand |
Up to 25 characters including spaces |
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Headline |
Up to 34 characters including spaces |
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Calls-to-Action |
Select the CTA text. Snapchat applies the visual and places the CTA on the ad. |
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Thumbnail Image Requirements |
File types: .jpg or .png (static image only) Resolution: 160px x 160px Note: Each thumbnail requires a URL, URLs can be used more than once. |