Learn the basics of Paid Search / SEM
What it is:
Paid Search (aka Pay-Per-Click, PPC, Search Engine Marketing, AdWords, Google Ads) serve ads on Google’s search engine results page to highly-qualified consumers - those who have already made the decision that they need the product/service and have proactively searched for it. You only pay after someone clicks on your ad.
When to use it:
Paid Search is great for:
- Budgets of over 13k/mo.
- Clients with high LTV (doctors, dentists, cable/internet, etc.)
- Brands that offer a niche product or service
- Customers looking to make big ticket purchases or pay a lot for a service (attorneys, appliances, home/auto repair, etc.)
- Special or seasonal events (weddings, funerals, holidays, tourism, etc.)