BRIDGE champions an ethical data collection and use framework that promotes transparency, control, and consent for consumers while enabling respected brands to provide more relevant marketing to these same people.
All of the data we collect is permission-based, ethically sourced and GDPR and
CCPA compliant. Consumers choose to opt-in and can opt-out at any time.
Privacy in Data Collection
The email, mobile, and postal data we collect is constantly scrutinized by our privacy team to ensure its privacy is upheld. We work with the largest data companies in the world to validate and audit these privacy requirements.
Stringent Internal Data Governance Policies
- Only a small number of authorized members of our data operations team have access to our database.
- Any data provided to us for POS matchback reporting is used for reporting purposes only. These customer
data files are not ingested into our database and are deleted as soon as campaign reporting is complete.
Our Data is Backed by the Highest Industry Standards
- GDPR compliance: our data is GDPR compliant to ensure European consumers' personal information is protected and to provide them with transparency in how their data is being used.
- CCPA compliance: we are fully compliant with the California Consumer Privacy Act (CCPA) which will go into effect on January 1, 2020. This includes specific disclosures and opt-out rights for California residents.
- Digital Advertising Alliance: we are members of the DAA, a leading industry organization dedicated to enforcing responsible privacy practices, providing consumers with enhanced transparency and control over how their data is collected online, and enabling them to opt out of targeted advertising.