Answers to all your Facebook & Instagram advertising questions.
Why is Facebook and Instagram advertising important?
Facebook continues to be the most widely used social media platform with 79% of US internet users, and Instagram is second with 32% of users.
- Social media marketing is a powerful way to connect with today’s on-the-go consumers. With 80% of social media time being spent on mobile, it’s essential to connect with people where they are consuming media the most.
How can BRIDGE elevate my Facebook and Instagram campaigns?
- We deliver a simple-yet-powerful way to reach actual, verified humans - not generic audiences. We will tell you who your ads are reaching. You’ll see what’s working and get miles more from your ad spend.
- Our social media experts can handle the ad campaign end-to-end, or we can upload custom audiences into your account so you can manage your own campaign.
- We will tell you who’s actually buying your product, engaging with your message, and visiting your store. These are the KPIs that matter (although we also include traditional metrics like Clicks).
- All of our insights come from under one roof, meaning you’ll seamlessly identify new, REAL people interested in buying your product or hearing your message. Your campaigns will optimize and continue to improve.
What are some best practices for advertising on Facebook and Instagram?
- Use vertical videos
- Avoid using too much text
- Showcase multiple images using the carousel format
- Utilize calls to action
- Use the recommended aspect ratio for each placement
- Use high-resolution images
- Show off your product, service, or brand
What reporting is available for Facebook and Instagram campaigns?
- Ad Impressions
- Link Clicks
- CTR (Click Through Rate)
- Engagement Rate
- Page Engagements
- Page Likes
- Post Comments
- Post Reactions
- Post Shares