Connected TV/OTT Benefits

Learn the benefits of utilizing CTV and OTT ads

In 2022, for the first time, streaming viewership exceeded cable usage. 81 million people consume streaming media, yet many advertisers and brands have not embraced ad targeting on these platforms. 

Studies show that up to 40% of consumers pause CTV content to make a purchase. 

Engagement rate is 304% higher for content streamed on CTV compared to content streamed on devices/mobile. 

Additional benefits include: 

• Precise audience targeting- Leverage the power of BRIDGE’s first-party data.
• High Visibility rates- Ads are not skippable.
• Boosted Brand Awareness
• Increased Conversion Rates