BRIDGE Programmatic Audio Overview

Learn the basics of Programmatic Audio

Programmatic Audio ads are delivered through digital audio streaming apps that play music, podcasts, or the news (e.g. Spotify, iHeartRadio, Audacy), and are similarly targeted to the way display and static ads are delivered to mobile users.

Why it's important: 

Approximately 221.9M Americans (65.8% of the population) listen to programmatic audio on a monthly basis. Users spend on average 1 hour and 37 minutes a day streaming digital audio. 

• 69% of podcast listeners agree that podcast ads make them aware of new products or services.