Increase transparency, drive ROI and accurately measure campaign success with Cross Device Pixel Tracking
Bridge’s cross-device tracking relies on the powerful linkage of offline data, email data, mobile device IDs and cookie data to build unique individual profiles.
- We are able to monitor all of the touch points of each consumer’s cross-device journey via pixel-tracking.
Why it's important:
With the average U.S adult owning an average of 16 connected devices, marketers are challenged to keep up with today’s on-the-go consumers.
Consumers are engaging with brands across multiple platforms and devices, and the first click engagement is rarely the direct path to conversion. With most analytics tools failing to accurately measure users across their devices, today’s marketers are in need of solutions to keep up with them.