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Banner Design Best Practices

Learn Banner Design best practices.

To Create Strong Creatives

  • Include Multiple Formats: the more ad sizes  you include, the more opportunities for ad impressions you’ll receive. MORE REACH=MORE ENGAGEMENT

  • Add your Logo: in order for your to increase brand awareness and drive traffic to your website, your logo should be visible in your ad. 

  • Make your Value Proposition Clear: ensure your value proposition is easy to understand, communicates specific results/benefits and can be read in 5 seconds or less.

  • Create a Compelling Call To Action (CTA): adding a compelling CTA has been known to increase click-through rates. Present your CTA at the bottom of your display ad and  in bold colors. Phrases like, “Click Here”, “Register”, “Watch Now”, and “Learn More” will prompt users to click on the ad. 

Banner Sizes 

Display:

  • 300x250
  • 728x90
  • 300x600
  • 160x600

Mobile:

  • 300x250
  • 320x50
  • 320x480*

*Mobile Interstitial

Supported Display Ad Specifications

  • File Type: JPEG, PNG, GIF 
  • Max size: 150K

Supported Mobile Ad Specifications

  • File Type: JPEG. PNG, GIF 
  • Max size: 150K

Prohibited Characteristics: Avoid this to assure we are running the best campaigns possible.

  • Promote online gambling (paid, free, or gateway to paid gambling; brick and mortar gambling is acceptable). 

  • Depicting or delivering libelous, violent, tasteless, hate, defamatory, or illegal content.

  • Portray partial or complete nudity, pornography, and/or adult themes and obscene content. 

  • Spawn pops, simulate clicks, contain malicious code, viruses, or executable files of any kind.

  • Delivering surveys via floating layers, pop-ups or pop-unders. 

  • No explicit language, no spelling mistakes, no simulated expletives (e.g., #$%!).